The Name Game

Do you every wonder how parents or potential business owners come up with the names for their kids, companies, stores, etc? It probably involves a lot of brainstorming a ton of names, crazy ones in fact, then taking the core mission or purpose or family genealogy to break it down into a pile of keepers with the rest coming to rest in the trash.

In the case of company names, you have to think of all kinds of conotations that your store front, concrete or otherwise will attract. For instance if you have a publicly traded company you don't name it Wang. If your last name is Trickle, you don't name your child Richard, unless of course you know he will race NASCAR for a living, in which case it is perfactly acceptable. Or hilarious.

So I am totally at a loss for a man with the last name of Power naming his child Richard. Its an old company, 1950's, that I've never heard of, and possibly with good reason...