Thursday, April 15, 2010

"The days of dictating your brand to the public are long gone."

"Customer service is the new marketing. The days of dictating your brand to the public are long gone. There is so much access to information; the customer is actually dictating your brand to you."

http://www.fastcompany.com/1583321/zappos-marketing-chief-customer-service-is-the-new-marketing


This has long been the mantra for us at Pioneer Registration Services, otherwise known as www.bikereg.com for the cycling fans out there. What started as a one man operation on top of a full time gig became a full time gig, adding myself me as the first employee in 2005. Now with 5 of us hoisting the sails, scouting maps, and keep our eyes trained on the horizon, in all directions, we've charted a successful course.

The focus has always been to make sure our customers feel important, our promoters have all the tools they need to succeed, and that we stay slim and nimble in this marketplace. Our customers build our brand up every time they refer us to a friend or promoter.


Our marketing is happy people. Really happy and very satisfied people.

Posted via email from michaelcody's posterous

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